[Their] generation is about something completely different. Let me tap into their generation and see what they like. because if I kept my mind on what I like … I wouldn’t make it. I gotta always stay relevant.
-Snoop Dogg on the “Juan Epstein” podcast, 12/22/09
Drake’s triumphant first official single was released several hours ago to the web (exactly where, I have no idea, but Twitter has almost completely replaced my need for HOT97- a tear almost comes to my eye saying that), and he officially enters the commercial landscape in grandiose fashion. (As if anything less was expected). In efforts to blot out the forthcoming groundswell of hype, I downloaded from one of the what seemed like hundreds of available links everywhere to indulge in the sh*t the GQ golden child was shovelin’.
The ability to instantaneously and utterly completely command the attention of the Twittersphere and spread throughout social media like a steroid-infused game of telephone is uncanny. And yes, there is much to be said about his behind-the-veil superteam and his engineered success, but if history serves us correctly, it’s best to focus on the content- which up to this point, has been quality. Despite my preexistent skepticism, I can now affirm that I’m intrigued at witnessing the progression of (and working with) the millenial generation’s first true cluster of relevant artists (excluding KanYe, who birthed their style).
Thank him later.
SUITS!
