According to Business Week, Lady Gaga has signed a normal endorsement deal with on to be the creative director for a line of Polaroid products debuting later this year.
I’m usually not a fan of vanity positions, but hey, they’ve proved successful before! I’ll keep my eye on this one. Video from today’s announcement at CES is below (via AgencySpy), and the full press release is located after the jump.
SUITS!
Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products
Lady Gaga will make a special appearance at the Polaroid booth at the 2010 Consumer Electronic Show (CES) in Las Vegas on Thursday, January 7 at 10:45am to talk about her new creative and business relationship with the Polaroid brand.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
“Lady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,” said Stephen Miller, co-CEO of PLR IP Holdings. “Polaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation.”
The partnership with Lady Gaga is the most recent in a string of partner announcements by PLR IP Holdings, LLC (PLR), the new owner of the Polaroid brand. In the past six months, PLR has assembled a family of Polaroid partners for product development, marketing distribution and licensing. Building upon Polaroid’s rich history, the Polaroid partner network will support fans and users of classic Polaroid products and deliver new Polaroid products to a new generation of Polaroid customers while staying true to Polaroid’s long-standing values of fun and simplicity.
New products by Polaroid and Lady Gaga are to hit retail shelves starting in late 2010.
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[...] behavior that us marketers advise our (non-human) clients to exemplify. Her machine (Akon), her brand associations (Polaroid, Beats by Dre, Mac, Virgin Mobile), and her alliances with various areas of lifestyle [...]
Is Lady Gaga A Social Media Star? | Suits Is Watching added these pithy words on Feb 22 10 at 10:39 am